first_img24% of smartphone users budget their spending habits and expenses through website access to their account. continue reading » 51% of smartphone users rely on mobile banking 87% of U.S. adults have a mobile phone. 61% of mobile phone users are using smartphones. 69% of mobile banking users rely on mobile access to check their account before making a large purchase. Many financial consumers look to big banks for their financial needs out of sheer convenience. Around 42% of American consumers admit they chose to stay with their current banking institution over switching to a credit union because of the location and convenience factor.While you might find it difficult to add more physical locations, one convenience you can provide potential new members is a mobile optimized website. This simple service can be an effective way to compete, attract and keep members.The rise of mobile banking makes it essential to have your site as user friendly as possible. What does this do? It provides members with their financial institution’s services at their fingertips. Your members will have constant access to your services and their funds.The Consumers and Mobile Financial Services Report states: Mobile banking is projected to increase by at least 12% within the next 12 months. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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