first_imgWhat can games developers learn from a social casino firm?KamaGames CEO Andrey Kuznetsov offers advice on how to increase revenues and keep your players hungry for moreJames BatchelorEditor-in-ChiefTuesday 20th March 2018Share this article Recommend Tweet ShareCompanies in this articleKamaGames”Overall, social casino games really are no different to any other free-to-play games.”There’s certainly a lot of truth to what Andrey Kuznetsov has to say in the opening line of our interview with him, but that might not stop some mobile games developers automatically dismissing his advice off the bat.Kuznetsov is CEO of KamaGames, a social casino firm that specialises in mobile titles based on roulette, poker and various other card games. It is one of the leaders in its field and, while it may seem a far cry from the typical mobile companies you’ll read about on GamesIndustry.biz, the CEO maintains that his experience can be equally applied to video games.For one thing, KamaGames faces much of the same challenges and pressures as anyone making games for smart devices: namely retention, engagement and user acquisition. Fortunately, the social casino firm has found ways to meet these challenges – learnings Kuznetsov is more than happy to share.Andrey Kuznetsov, KamaGames”Some examples of ways to drive engagement [are similar] across both social casino games and traditional mobile free-to-play games,” he tells GamesIndustry.biz. “[They] include themed, in-game events, social or clan mechanics such as tournaments, the launch of new modes, challenges or any other elements that impacts gameplay, and of course, in-game currency reward programs such as daily bonuses, watching rewarded videos, joining social channels and unlocking achievements.”One of the key points of similarity these days, is the rising cost of user acquisition. No matter which genre your game is in, the one key challenge applicable to every developer, is how to keep the player inside the game as long as possible in order to maximise profits per user. That’s why successful companies have one agenda – to keep users engaged and entertained by introducing new content, new features, and game events.”KamaGames currently acquires an average of 1.5 million new players every month, with the daily average user count currently an average of 414,000 – in fact, the firm reports it just recorded a DAU figure of over 500,000. By comparison, the average DAU in 2016 was 304,000.The most obvious and effective way to achieve such figures is to constantly add to your game, but this can also be the toughest part of surviving the mobile industry. Nevertheless, as your audience grows, its hunger for more must be sated – otherwise they’ll seek entertainment from your competitors.”It is crucial to provide players with new content, features and in some cases, new games, in order to keep them engaged all the time,” says Kuznetsov. “In order to stay absolutely competitive – not only with the rest of the social casino industry, but also the wider mobile games industry – we drive daily quests, launch special playing modes with individual game mechanics, host themed events and also hold a number of player tournaments every week too.””It is crucial to provide players with new content, features and in some cases, new games, in order to keep them engaged all the time” The CEO tells us that these updates, combined with themed in-game sales and multiple special offers for players throughout each week, has helped KamaGames increased the average revenue per paying user (ARPPU, for acronym fans) by 30 per cent over the past year.”I would be interested to see which other titles in the wider mobile games industry have seen such growth,” he adds.”All of these activities are focused on keeping our players busy and engaged within the game ecosystem. If they have not played for a short while, we’ll re-engage them with Push Notifications, emails and other types of retargeting. This is all pretty standard stuff in any type of mobile game – but in our case executing all of these elements resulted in a retention increase of five per cent in 2017.”There is a crucial difference between KamaGames’ portfolio of card and table games and that of most mobile developers: the former’s apps often contain more than one game type. Conversely, the majority of free-to-play mobile studios focus on a single mechanic or game structure within their titles, but there’s nothing to stop them experimenting with this.Weekly in-game tournaments and regular additions of new game types help KamaGames retain more users, and thus the potential for more revenueKuznetsov explains the benefit of multi-game apps: “[It] means that our players are able to move their bank, friends list, achievements and so on from poker to blackjack to roulette if they wanted to without leaving the app. Should a player fancy a change, they do not actually have to leave our app to do so. In fact, research has shown that 51 per cent of our daily active users play at least two of our games each time they open the app.””I do not think there is one standalone instrument that can increase your revenue. All aspects of development and publishing need to move simultaneously” Hosting in-game events, such as KamaGames’ weekly roulette tournaments, then encourages players to try out the different activities in the hopes of finding one they wish to continue playing. It’s a natural way to increase retention if players are growing tired of the same mechanic – in fact, the firm has noticed a 15 to 20 per cent rise in the number of hands played during tournaments, indicating a rise in player engagement.Of course, that’s not to say the social casino firm isn’t building on its portfolio and releasing new apps.”We need to give a players something new and something big on a regular basis and this usually comes in the form of an entirely new game,” says Kuznetsov. “The most recent addition to the portfolio was slots. It was specifically designed to make our overall offering even wider and to also go after a previously untapped market for KamaGames: the female gamer. “According to a recent Newzoo report, 40 per cent of the slots market are female players. If you compare this to our gender demographic split based on poker – where we have 84 per cent male users – this new release could see the start of a significant shift from our usual audience.”Regular activity and new content is the best way to drive retention, but not necessarily the key to increasing revenues. We ask Kuznetsov what the secret to KamaGames’ revenue growth is, but he’s unable to identify a single factor.”As social casino continues to grow, it’s clear that whilst it still has a lot to learn, it also has a lot to teach the wider games industry” “I do not think there is one standalone instrument that can increase your revenue,” he says. “The modern gaming industry is a difficult and competitive market to be in and you need to pay very close attention to the details in order to be successful and see the results you want. To do this, all aspects of development and publishing need to move simultaneously.”For example, if a game has a unique mechanic, or we have a new addition to the portfolio launching, but players aren’t aware of them, there won’t be any significant result on KPIs – and that stands to reason. We cannot just launch update after update, game mode after game mode – we need to develop a strong product roadmap that the entire company buys into ranging from development, to PR, to marketing, to social and so on.”KamaGames’ revenues have increased by 63 per cent over the past year, and Kuznetsov attributes that entirely to the teamwork between the company’s various divisions. He stresses again that this is vital to a mobile firm’s success, as no single discipline holds the key to growth.”You cannot afford to overlook any aspect of your game if you want to be successful,” he says. “You need to have experts in all areas of the business who can work together as a team. Once you have that, and you are effective, you’ll see the ARPPU increase simply because your game is tighter, more engaging and it has awareness which is a huge factor in such a dense marketplace.”Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games If you have read this far, you’re clearly open to learning from successful firms in other markets, but Kuznetsov tells us this isn’t always the case – particularly with the biggest challenge KamaGames faces.”Despite the fact that social casino has absolutely nothing to do with real money gambling, we are constantly being associated with it,” he explains. “There is still a large stigma attached to the social casino industry which results in confusion and misunderstanding as to what the nature of our business and portfolio is.”[But] the social casino industry is growing, both in revenue and players with more of the wider mobile games companies getting involved too. As social casino continues to grow, it’s clear that whilst it still has a lot to learn, it also has a lot to teach the wider games industry.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEA leans on Apex Legends and live services in fourth quarterQ4 and full year revenues close to flat and profits take a tumble, but publisher’s bookings still up double-digitsBy Brendan Sinclair 4 hours agoEA Play Live set for July 22Formerly E3-adjacent event moves to take place a month and half after the ESA’s showBy Jeffrey Rousseau 6 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img read more

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first_imgSuper Mario 3D World + Bowser’s Fury launch 190% bigger than Wii U original | UK Boxed ChartsIt’s the third biggest Mario platform launch on SwitchChristopher DringHead of Games B2BSunday 14th February 2021Share this article Recommend Tweet ShareUpdate: A small number of 3D World sales were missing from the original report and has seen been addedSuper Mario 3D World + Bowser’s Fury was comfortably the biggest game at UK boxed retail last week, and is the fastest selling release of the year so far.The Switch platform game is an updated re-release of the 2013 Wii U title, complete with a new side-adventure. Its launch is almost three times the size of the original game, which debuted at No.14 back in late November 2013 (on the same day as the PS4 launch). It’s worth noting that the Wii U install base was tiny back then compared with the Switch.It is actually the third biggest launch for a Mario platform game on Nintendo Switch, ahead of the 2D games — Super Mario Maker 2 (June 2019) and New Super Mario Bros U Deluxe (January 2019) — but behind the 3D titles — Super Mario Odyssey (October 2017) and Super Mario 3D All-Stars (September 2020), which seems somewhat fitting for a game that is a cross between Mario’s 2D and 3D adventures. The title’s launch physical sales are more than 2.6 times bigger than New Super Mario Bros U, but nearly a third smaller than Super Mario 3D All-Stars. Overall, it looks like a solid performance. There are a number of Mario games being pushed in the market right now competing with one another, including last year’s All-Stars game. In fact, the 3D collection (no.12) saw an 11% spike in sales this week and Super Mario Odyssey (No.14) enjoyed a 28% sales increase. With Mario Kart 8: Deluxe at No.5, New Super Mario Bros U Deluxe at No.16, Super Mario Party at No.18 and Luigi’s Mansion 3 at No.19, there are seven games set in the Mario universe in the boxed Top 20. It wasn’t just Mario this week, with Bandai Namco’s Little Nightmares 2 debuting at No.7. The game’s boxed version sold best on PS4 (43% of sales) followed by Switch (37%), then Xbox One (18%) and PC (2%). This chart does not factor in digital sales.Related JobsSenior Build Engineer – AAA Studio – Yorkshire UK & Europe Big Planet3D Artist – Mobile Studio – Midlands UK & Europe Big PlanetProducer Indie Game Studio France UK & Europe Big PlanetDiscover more jobs in games Elsewhere, FIFA 21 rises five places to No.3 after an 140% jump in sales, driven by discounting that took the game down to below £30. The arrival of new PS5 consoles also gave Spider-Man: Miles Morales a boost, which roses eight places to No.4 with a 264% sales spike. PS5 exclusive Demon’s Souls also re-entered the charts this week, rising 401% in sales week-on-week and reaching No.17.Overall, 270,000 boxed games were sold in the UK last weeks, which is up 44% over the week before.Here is the GfK Top Ten for the week ending February 13th:Last WeekThis WeekTitleNew Entry1Super Mario 3D World + Bowser’s Fury1 2Animal Crossing: New Horizons83FIFA 21124Spider-Man: Miles Morales25Mario Kart 8: Deluxe 36Call of Duty: Black Ops Cold WarNew Entry7Little Nightmares 258Minecraft (Switch)109Assassin’s Creed Valhalla410Ring Fit AdventureCelebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesResident Evil: Village is the third biggest PS5 launch so far | UK Boxed ChartsBut physical sales down over previous Resident Evil gamesBy Christopher Dring 23 hours agoEpic reportedly offered $200m to Sony for PlayStation exclusivesThe firm also reportedly started discussions with Microsoft and noted that securing first-party Nintendo games would be a “moonshot”By Marie Dealessandri YesterdayLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img read more

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first_imgReview of applications will begin on April 23, 2021 and continueuntil the position is filled. The successful candidate will offer courses for undergraduatesat both the introductory and advanced levels. Depending on resourceneeds and interest, the successful candidate may have theopportunity to teach a special topics course in their area ofexpertise, and pursue research projects involving undergraduatestudents. We are committed to mentoring faculty seeking to buildtheir teaching portfolio to pursue a tenure track position in aliberal arts environment. To apply, go to https://whitman.bamboohr.com/jobs/view.php?id=60. Materials must include: 1) Cover letter, 2) Resume/CV 3) Statementof teaching philosophy and 4) Contact information for threereferences. In their cover letter, candidates should address theirinterest in working at a liberal arts college with undergraduates,majors and non-majors, at all levels of instruction. For additional information about Whitman College and the WallaWalla area, see www.whitman.edu and www.wallawalla.org. For questions aboutthe position and the Whitman physics department, please contactMoira Gresham ([email protected]). Whitman College is committed to cultivating a diverse learningcommunity. Applicants should explain how their classroom will serveto create and sustain an inclusive learning environment. Thisstatement can be included in the cover letter or the teachingstatement. Whitman College is building a diverse academic community andespecially encourages applications from women, members ofhistorically underrepresented minority groups, persons withdisabilities, and others who would bring additional dimensions tothe college’s learning environment. Whitman College is an EEOemployer. Visiting Assistant Professor of PhysicsWhitman CollegeThe Physics Department at Whitman College seeks candidates for aone-year position at the rank of visiting assistant professor,beginning August 2021. There is a possibility that the positionwill continue another year. A Ph.D. in Physics or a related area isrequired. jeid-c8e1d26d70dade408395af0d75e8ba2e For full application instructions and position description,visit https://whitman.bamboohr.com/jobs/view.php?id=60last_img read more

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first_img Google+ America’s State Parks hold national photo contest WhatsApp Pinterest Previous articleRecall declared for a specific baby formula sold at WalmartNext articleQuiet Zone in effect at railroad crossings on South Bend’s west side Heather Starr Facebook IndianaLocalNewsSouth Bend Market Twitter (Heather Starr/95.3 MNC) The Indiana Department of Natural Resources is encouraging citizens to help promote the beauty of Indiana’s State Parks through a national photo contest put on by America’s State Parks.America’s State Parks is an advocacy group to promote and advance state parks systems in America.The overall grand prize for the contest is a $2,500 package that includes an RV rental.  There are five categories of activities, friends and family, camping, wildlife, scenic and seasons.  A winner will be picked for each category and will receive a $500 REI gift card and a camping pillow.Entries for the contest will be accepted through June 30 with winners to be announced in September.To enter your photo to the contest, click here.  For more information about America’s State Parks, visit them at the website stateparks.org. Google+ WhatsApp By Heather Starr – June 25, 2019 0 386 Facebook Twitter Pinterestlast_img read more

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first_imgRELATED: Almirola released from hospitalNASCAR officials will do a thorough inspection of the No. 43 Ford of driver Aric Almirola following the Richard Petty Motorsports driver’s fiery crash during Saturday’s Go Bowling 400 at Kansas Speedway.“It’s currently at the (NASCAR) R&D Center, and our safety experts will … look for anything that might give us clues or some indication of exactly what the challenge was there with Aric and his back,” Scott Miller, NASCAR Senior Vice President of Competition, said Monday morning on “The Morning Drive” on SiriusXM NASCAR.“I’m certain they’ll interview him and ask him about all the particulars of how tight his belts were and all the rest of that.“When we have these situations or even situations where someone doesn’t get hurt, we really like to investigate as best as possible into the accident and see how we can get better.”Almirola suffered a compression fracture of the T5 vertebra when his car was involved in a three-car accident on Lap 199 of the 267-lap Monster Energy NASCAR Cup Series race.The incident began when a mechanical issue appeared to cause the No. 22 Team Penske Ford of Joey Logano to clip the right rear of the No. 10 Stewart-Haas Racing Ford of Danica Patrick in Turn 1 on the 1.5-mile track.Patrick’s Ford slammed hard into the outside wall, then struck the Logano entry as it slid up the track. Patrick’s car had burst into flames when the Almirola entry came into the corner and piled into the left front of Logano’s car.The impact was so severe it lifted the rear wheels of Almirola’s Ford off the racing surface.MORE: Almirola, Logano, Patrick in fiery wreckEmergency and track safety workers were quickly on the scene. While Logano and Patrick were not injured and were able to exit their cars without assistance, workers had to remove the roof of Almirola’s car to extricate the driver.He was alert as workers placed him on a backboard and quickly airlifted him to the University of Kansas Medical Center.The 33-year-old driver was released Sunday, and returned home to North Carolina. According to RPM officials he was expected to undergo additional medical evaluations upon his return.Updates on his condition and the team’s plans for the upcoming race weeks at Charlotte Motor Speedway are expected to be announced at a later date.Miller praised the work of the safety crews and medical personnel.“To take the precautions that they did, fortunately Aric was able to talk with them over there and explain the situation so they acted accordingly and we were really happy with the way all that went,” he said.In addition to the safety aspects of the driver compartment, Miller said NASCAR’s safety group will look at the reasons for the fire.RELATED: NASCAR makes safety push with traveling medical team“We always look at that and the biggest thing that we’re concerned with from a fire perspective is fuel and the car sitting there burning for a long time and going into a big blaze,” he said. “Fuel is the biggest catalyst for that. I think we’ve done a really good job with the fuel cells and all the work that we’ve done there. When you have a crash like that and the oil coolers and oil lines and all the things that get damaged in a wreck like that, oil is going to come out on the headers and it’s going to be hard to stop a flash fire.“But I think as long as we can stay away from those fires that sit there and burn or escalate after the car stops, we’re doing pretty good there.”The race was red-flagged for 27 min., 41 seconds while safety and rescue personnel attended to the drivers and cleaned up the scene.Almirola is in his sixth full season of competition in the Monster Energy NASCAR Cup Series. He has one career victory, 10 top-five and 29 top-10 finishes in 226 career starts.last_img read more

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first_img Psychologist Barbara Frederickson at the University of North Carolina observed how inducing positive emotions in people following a negative experience loosens the vice grip that the negative event holds psychologically. She also found that people bounced back faster physiologically — their cardiovascular activity slowed. When we landed in Chicago I stood up and turned to look at the mother and her child. She smiled a little nervously at me and started to apologize for her daughter’s crying. I stopped her. I pulled my wallet out of my pocket, opened it, and handed it to her. I pointed to the picture of my two little red-headed daughters. I said, “These are my little girls. They’re wonderful. And they cry too. Your daughter is beautiful. Congratulations.” She smiled and said thank you. I smiled and left the plane feeling good (something I wouldn’t have thought possible after the crying began). So the next time a situation seems to be a frustrating dead-end, ask yourself, “What’s my fork?” There’s almost always another road you can take. ______________________ AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMoreDavid Pollay has advice for anyone in need of rescue from a situation that is so distracting or irritating that you can’t think of anything else. Try this, and see if it works… The plane was full. My seat was 22C. To my surprise there was no one beside me and no one behind me. I felt like I had won the lottery of seating charts. You know the feeling. You can spread out. You can recline without bothering anyone. You can even use two tray tables! I was flying to Chicago to run a workshop. I needed to concentrate on editing my presentation. The peace and quiet would be great. The flight attendants were getting ready to close the doors when I started working. And then it happened. I heard a flight attendant say, “You’re in 23C.” And just as I looked up I heard the increasingly loud sound of a baby crying. An upset baby girl and her mother were coming my way. Right behind me was the seat 23C. Five minutes later the baby’s cry turned into a wail and her little legs were kicking my seat. I couldn’t work with such distraction. There were no answers to my questions: “Why does the little girl have to kick my seat? Isn’t there a way to stop the baby from crying? And why of all places on the plane do they have to sit right behind me!?” I started searching for what I could say, or what I should do. There was nowhere for me to go. When Your Road Turns Negative Create a Fork in the Path Then I smiled. I realized I actually had a choice. I could either see the situation as a dead-end negative, or I could see the situation in another way. I could find another road out and take it. And I did. In that moment I found another way to look at the situation. I now call it “my fork.” I thought of my own children. I started laughing thinking that Eliana, 4, and Ariela, 3, had done their share of crying and seat kicking in airplanes, as hard as we tried to stop it! So I turned the baby’s crying and seat-kicking into a reminder that I have two wonderful little girls of my own. Each time the little girl cried or kicked my seat, I felt grateful for my two girls. Sure I would have preferred the flight to be quieter, but guess what? I was able to work because I became quieter inside. I replaced the negative emotion I was feeling with gratitude for my own children. David J. Pollay is an internationally sought-after speaker and teacher, a syndicated columnist, and is the founder and president of The Momentum Project. Mr. Pollay holds a Master’s Degree in Applied Positive Psychology from the University of Pennsylvania, and an Economics Degree from Yale University. E-mail him your thoughts and stories at [email protected] AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMorelast_img read more

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first_imgDavid Prentkowski, director of food services at Notre Dame, died Thursday at his home in a drowning accident, a University press release stated. The accident also claimed the life of his 18-month-old granddaughter, Charlotte Chelminiac. “Dave and Charlotte’s tragic deaths are a shocking and heartbreaking loss,” University President Fr. John Jenkins said. “Dave’s energy, devotion and courage will continue to inspire the Notre Dame family even as his death and the Prentkowski family’s grief are in our prayers.” St. Joseph County Police responded to the Granger home just after 7:20 p.m. Thursday evening, a department press release stated. Preliminary autopsies ruled the cause of death for Prentkowski, 55, and his granddaughter to be accidental drowning. There is no evidence of foul play, police said. “Officers at the scene were told that the 55-year-old had taken the 18-month-old for a walk while his wife prepared dinner,” the release stated. “When the wife saw that the two had not returned from their walk after some time, the wife sent the couple’s adult son to look for them.” Prentkowski’s son had just returned from checking the surrounding neighborhood when he noticed the two in the bottom of the backyard pool, police said. He and a friend jumped into the pool and pulled the two victims from the water. Officers called to the home performed CPR on the victims, but both were pronounced dead Thursday night. The accident is still under investigation. Prentkowski had served as the director of food services at Notre Dame since 1990. He graduated from Purdue University in 1979, and he had also worked at Stouffer’s Hotel in St. Louis, the University of Utah and the University of Michigan. “A seemingly omnipresent and indefatigably cheerful presence wherever meals were being planned, prepared, enjoyed and shared at Notre Dame, Prentkowski twice was honored by Notre Dame’s student body with its Irish Clover Award for contributions to student life, in 1998 and earlier this year,” the release stated. Last fall, Prentkowski was diagnosed with pancreatic cancer. Even during his treatments, he served as an honorary chairperson of Notre Dame’s 2012 Relay for Life, which raises funds for cancer research. He often spoke openly about his illness with colleagues and friends. “I’ve always tried to be the positive person and get them to talk,” he said, quoted in the University’s press release. “The more people learn about it, the more people hopefully will contribute to cancer research on any disease that’s out there.” Arrangements for Prentkowski and his granddaughter have not yet been finalized.last_img read more

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first_imgHoping to provide another way for customers to interact with their favorite shops, Specialized is partnering with Strava to develop what they call “Strava Shop pages.” Currently only offered to select Specialized retailers in the US, Canada, UK, and Austrailia, Shop Pages contain the shop’s identity plus allow the unique customers of that shop to compete amongst themselves on a personal leaderboard. This allows both the shop and the customers to see how is out riding the most, as well as climbing stats. Shops will also be able to create group events that are announced through the Strava program. Currently limited to select Specialized retailers, the pres release states that the service will be available to all bike retailers later in the year.last_img read more

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first_imgIn the “moderate” scenario, games would still return in the fall but without fans in attendance, an estimated $30 million loss in revenue. The “severe” scenario accounts for the cancellation of all games in the fall, including football. The potential $75 million loss in revenue estimated in the “severe” scenario is over half the athletic department’s annual budget. Athletics Director Mark Coyle released a statement Monday extending the deadline to renew season tickets for volleyball and football until June 11. Coyle said in a statement that he is evaluating the budget and will update the Board of Regents at its May meeting. University estimates millions in lost athletics revenue, up to $75 millionIn a worst case estimate, the University’s athletic department could lose as much as $75 million in revenue, over half the department’s annual budget. Kamaan RichardsThe doors of the 3M Arena at Mariucci are plastered with notices announcing changes to access on Saturday, March 21. Nolan O’HaraApril 8, 2020Jump to CommentsShare on FacebookShare on TwitterShare via EmailPrintThe Board of Regents released estimates Tuesday that the University’s athletic department could lose as much as $75 million in revenue if the coronavirus pandemic were to affect athletics in the fall. The Board released three estimates: “best-case,” “moderate” and “severe” scenarios. Each estimate includes revenue losses from ticket sales, television and donations. The “best-case” scenario which accounts for measures already in place, including the cancellation of spring sports, estimates a $10 million loss in revenue. In this case games would return as scheduled in the fall.last_img read more

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